![]() People browsing Eventbrite’s event search tools and curated lists are already looking for an event to go to - this is an ideal audience to target.īut before you start spending time and effort on event marketing, you need to be clear on what you want to achieve. By targeting those profiles with your marketing, be it social media marketing or ads on events search engines like Eventbrite, you can ensure your event will be full of the people you’re looking for.įun fact: Events are popular entertainment, and a good 70% of people are planning to spend as much money on events this year as last year. With a fine-tuned marketing approach, you can target those profiles with campaigns on different platforms so the right mix of people hears about your event.įor example, you might be looking for senior directors of companies in specific industries to attend your trade show. You may have several different profiles of people you want to attend your event. Targeting the right audience with your marketing efforts Instead, you need to make sure you target the right audience with the right kinds of marketing. Marketing to as many people as possible can be a huge drain on your budget while generating unsatisfying returns. You can only access those benefits if you market your events successfully, and that means focusing on the quality of your marketing, not just the quantity. They can help you meet important goals, including: Great events aren’t just a way to throw a fun party. Why invest time and attention in marketing your events? From intimate concerts to large conferences, all events benefit from event marketing. No matter the size of your event, you should do some kind of outreach to ensure people hear about it. SweetSpot / SweetSpot Dessert Festivals / San Francisco, CA What are the benefits of event marketing? We’ll even offer some creative event marketing ideas to help get you started with your own efforts.įirst, let’s look at the obvious and less obvious benefits of marketing your event. In this article, we’ll focus on why marketing your event is important to its success and offer a guide for executing your marketing in the best possible way. Promoting your event encompasses various inbound and outbound marketing techniques, such as: ![]() Successful event marketing includes effective promotional efforts that encourage potential attendees to buy tickets. Put your event marketing strategies to good use What is event marketing?Įvent marketing can sometimes refer to using events to promote a brand, service, or product.īut in this guide, we will discuss promotional strategies for marketing your events. ![]() How to identify your event marketing goalsĮvent promotion channels and how to use them What are the benefits of event marketing? ![]() That’s why at Eventbrite we took inspiration from our creators and built this complete guide to making your event a hit. No matter what kind of event you’re promoting, there are core strategies you can follow to attract as many attendees as possible. Great event marketing will grab your target audience’s attention and get them excited to attend, but it’s not always simple to organize and manage. If you’re creating a new event to wow a crowd, you’ll need to get their attention by marketing it well beforehand.
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